YSL Beauty Reveals Indya Moore as Latest U.S. Brand Ambassador
Indya Moore is the newest brand ambassador for YSL Beauty.
The second part of the brand’s plan is to celebrate individuality and modernity through unique talent in the U.S.
Bigger. It was bolder. Better. Moore said in a statement that he will carry on his philosophy in life with the partnership with YSL Beauty. We share a passion for superior beauty products that let a person express themselves powerfully and authentically, and I am excited to take on this new journey and participate in this new wave for YSL Beauty.
Moore will launch their new ambassadorship with a series of campaigns featuring YSL Beauty’s new Lash Clash Mascara, which features the brand’s biggest mascara brush to date and is said to deliver more than 200 percent more volume to the lashes.
Indya Moore is with YSL Beauty. It was courtesy of YSL Beauty.
They will be featured in a series of campaign content that will be used across their own social media channels, YSL Beauty’s digital platforms and in U.S. media campaigns.
Barbie Ferreira was named as a U.S. ambassador for YSL Beauty in the hopes of reaching a larger Gen Z audience.
Moore is best known for their role as Angel Evangelista in the hit show “Pose”, which has received critical praise. Billy Porter and Mj Rodriguez both won awards for their performances in the show.
Read more here.
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images: wwd
source: wwd